LEGO® Insiders: Shop & Rewards

Earn points, unlock rewards, and shop your favorite LEGO sets in one loyalty app!

The LEGO Insiders loyalty app is your all-in-one destination for shopping, rewards, savings, and member benefits.

Track your points, discover new LEGO Pokémon builds, shop new sets, scan your creations into your collection, and redeem rewards that make every purchase more exciting.

From early access to exclusive sets to instant savings, member gifts, and LEGO Pokémon, the LEGO Insiders loyalty app turns every shopping experience into more benefits.

Whether you are adding a new build to your shelf, growing your collection, or discovering the latest LEGO Pokémon sets featuring Pokémon like LEGO Pikachu, the loyalty app keeps everything you love about LEGO in one place.

Shop LEGO sets and earn points

Members earn points every time they shop.

Shop directly in the LEGO Insiders loyalty app, on LEGO.com, or in LEGO Stores and start earning rewards instantly.

• Browse and shop thousands of LEGO sets anytime
• Discover new LEGO Pokémon builds and themed sets
• Earn points every time you purchase a set
• Track your points and rewards in one place
• Unlock savings during special promotions
• Enjoy member-only gifts with qualifying purchases

Every set you shop, from classic builds to new LEGO Pokémon adventures, brings you closer to more rewards.

Scan your sets and grow your collection

The LEGO scanner inside the loyalty app lets you scan your sets and earn even more points.

• Use the built-in LEGO scanner to scan QR codes inside eligible sets
• Add sets to your digital collection instantly
• Earn points for sets purchased anywhere
• Track your builds and grow your collection
• Discover themed builds, including LEGO Pokémon creations

Your scanner turns every set into more rewards, helping you keep track of your LEGO Pokémon collection.

Redeem rewards and savings

Use your points to unlock a wide variety of rewards.

• Redeem points for savings on select LEGO sets
• Spend points on exclusive collectibles and limited rewards
• Unlock digital downloads and member content
• Enter sweepstakes for incredible prizes
• Access themed rewards tied to fan-favorite worlds like LEGO Pokémon

Your loyalty points create real value every time you shop, scan, and build.

Enjoy early access and member benefits

Members enjoy special benefits all year long.

• Early access to selected new LEGO sets
• Seasonal shopping promotions and rewards
• Double points events to earn points faster
• Personalized set recommendations based on your interests
• Exclusive gifts for qualifying purchases

Be among the first to discover exciting new builds, including releases inspired by beloved worlds like LEGO Pokémon.

Members always shop first and earn more.

Built for LEGO fans 18+

This loyalty app is designed for adult fans who love building, collecting, and discovering new sets.

Whether you are scanning a new set into your collection, unlocking rewards, or exploring LEGO Pokémon builds inspired by iconic Pokémon like LEGO Pikachu, the LEGO Insiders loyalty app brings every benefit together in one place.

Important information

• Free for LEGO Insiders members aged 18+ (account required)
• Points, rewards, gifts, and savings may vary by country
• Internet connection required
• Visit www.lego.com/insiders for more information

Trademark notice

LEGO®, the LEGO® logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO® Group.

©2026 Pokémon / Nintendo / Creatures / GAME FREAK.